UBRLOCAL Iteration 3
A digital food co-op
Virtual Food Co-op
Understanding customer needs
-Consumers are commonly interested in needing low prices
User Research – Distributors and “Hosts”
Scale buying is key for producers to sell at scale, consumers to buy at discounts and distributors to build efficiency. We have been experimenting with group buying and group discounts.
Take aways and next steps
We will continue by designing this next prototype for Anne, our food revolutionary and first adopter.